According to the latest data from the Office for National Statistics, furniture and lighting retail sales rose 4.8% to £1.29bn from £1.23bn in October. Compared to the previous year, sales were down 9.7% from £1.43bn.

Floorcovering retail sales increased month-on-month, up by 11.7% to £307m from £274.8m. Compared to the same time last year, sales rose by 17.2% from £261.9m.

Retail sales volumes (quantity bought) are estimated to have risen by 0.2% in November 2024, following a fall of 0.7% in October 2024. As for the value (amount spent), this was up 9.7% month-on-month to £43.8bn.

Non-food stores sales volumes – the total of department, clothing, household and other non-food stores – rose 0.2% over the month with a strong positive contribution from other retail sales (not elsewhere specified). This sub-sector rose by 7.9% in November, rebounding from a 7.1% fall in October 2024. Household goods stores rose by 1.1%, with furniture stores having the largest upward contribution to growth.

The amount spent online, known as “online spending values”, fell by 4.3% during November 2024, the largest drop since March 2022. When compared with November 2023, sales values fell by 3.1%. Total spend – the sum of in-store and online sales – rose by 0.3% over the month. As a result, the proportion of sales made online decreased from 27.5% in October 2024 to 26.2% in November, its lowest level since February 2024.

Commenting on the retail sales figures for November, ONS Senior Statistician Hannah Finselbach said: “Retail sales increased slightly in November following last month’s fall. For the first time in three months there was a boost for food store sales, particularly supermarkets. It was also a good month for household goods retailers, most notably furniture shops.

“Clothing store sales dipped sharply once again, as retailers reported tough trading conditions. With November’s retail sales survey covering the four weeks to the 23 November, Black Friday itself will fall within December’s figures. However, our figures account for this shift in timing to give us the best picture of what is happening in the shops.”

Responding to the latest ONS Retail Sales Index figures, Kris Hamer, Director of Insight at the British Retail Consortium, said: “After a positive start to the Golden Quarter, November sales stagnated, with higher energy bills and low consumer sentiment impacting spending. Clothing suffered from a fall in sales, with milder weather putting many off updating their winter wardrobe. Consumers were also holding out for the main black Friday sales week to pick up beauty and electrical deals, which saw their first falls of the year. The final two months of the year account for over one-fifth of all sales, making it a period of vital importance – particularly for non-food. With a weak November performance, retailers will hope that shoppers come out in force in the final days before Christmas.

“Given the shaky start to the festive season, retailers will be looking at the £7bn in new costs from the Budget facing the industry in 2025 with increased concern. Higher employer national insurance contributions, a higher National Living Wage, and a new packaging levy will heap pressure on an industry that is already paying more than its fair share of tax. With sales growth unable to keep pace, retailers will have no choice but to raise prices or cut costs – closing stores and freezing recruitment. To mitigate this, Government must ensure that its proposed business rates reform does not result in any shop paying higher rates than they already do.”

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Why a new logo, and why now?

We are constantly reinventing ourselves to stay flexible in what is becoming a very volatile and fast-paced market. Adaptability has been key to our strategy these past few years and we wanted our brand identity to reflect that with a more contemporary logo. We are constantly assessing our values and character as a business, and feel that this new logo is a better representation of retaining our traditional roots but moving more to the forefront of the modern market with our products and services.

What can retailers expect to find at INDX this January?

Continuing our theme of blending traditional and modern, we will be showcasing the very best of our long-term ranges alongside our newest collections launched this year, and fresh projects for 2025.

We will have on the stand our Dorset collection, which has been topping the leaderboard for the last 12 years and has grown to include 135 pieces across 3 finishes. On the other end of the spectrum, we will have our Bergen collection launched this year to resounding success, and Lydford Oak – a new finish option for our award-winning Lydford Painted collection.

Further expanding on the success of Lydford, we will also be launching the range in brand-new dining pieces, due to an overwhelming number of requests.

Why should retailers choose Devonshire Living as their wholesaler?

There has been a lot of turmoil in the import business this year – with shipping rate fluctuations, extended lead times, and key suppliers restructuring or unable to continue trading. Our aim is to offer a level of stability by keeping our offer simple, honest and refined. We aim to keep all 500+ of our products at least 95% stocked in our UK warehouse at any one time, own our transport fleet, and employ our drivers so that we know our deliveries will be quick, efficient and up to our standards.

We have QC teams both in the Middle East and here in Devon, to keep on top of quality through every stage of production. We have our own product development team and work closely with our factories to ensure best practices are adhered to, and are working on reducing our environmental impact and carbon footprint, such as reducing the amount of plastic in our packaging going forwards.

Find Devonshire Living on Stand P10 at INDX FURNITURE January 17th-20th 2025, or contact enquiries@devonshireliving.co.uk .

View the DevonshireBrochure here

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Captive8 Media is all about helping businesses shine through the magic of video. They’ve been creating impactful content for years, working with companies big and small to produce videos that don’t just look good but deliver real results. They specialise in trade show videos, customer testimonials, and event coverage.

“Over the years, we’ve built a reputation for making the process easy, stress-free, and even fun! If it involves a camera and a story to tell, we’re ready to roll (quite literally),” says Matthew. “Furniture businesses have some of the best stories to tell, whether it’s the craftsmanship behind a gorgeous table or how designs create perfect spaces for families or businesses. Video is one of the most effective ways to share those stories.

“Our trade show videos, for example, are a brilliant way to capture the buzz of events like The January Furniture Show. They showcase your stand, your team, and your products at their best, grabbing attention on social media or your website. But that’s just one piece of the puzzle.

“Customer testimonial videos are another game-changer. There’s something incredibly powerful about hearing a happy customer talk about how much they love your furniture. It builds trust, showcases your product in action, and inspires potential customers to imagine themselves enjoying the same experience. Whether it’s your work in a luxury hotel or a sleek office, testimonial videos are pure marketing gold.”

Captive8 Media has worked with a number of businesses in the furniture space, including RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution. Matthew explains: “We’ve worked with RetailSystem at The January Furniture Show for around five years. These videos have focused on their products, software updates, and changes in the business.

“We’ve also captured their booth in action, showing the energy of the event. The videos were a hit on their social media, attracting attention long after the show ended – so much so that we’ve been invited back every year, and we’ll be there again this January!”

How to get involved?

For many businesses, the idea of creating video content can feel a bit daunting. Captive8 Media help guide you through every step, and it often costs far less than you’d think. If you’re already putting time, money, and effort into exhibiting at a trade show or creating amazing products, why not shout about it?

“At Captive8 Media, we’ve always focused on providing great value, delivering high-quality content that fits any budget,” says Matthew. “Video is one of the most engaging ways to showcase your brand and connect with your audience.

“Whether you need a trade show highlights reel or a customer testimonial, we bring experience, creativity, and a knack for capturing what makes your business special. And with packages starting at just £349 for The January Furniture Show, it’s a cost-effective way to create content that keeps working for you long after the show doors close.”

Camera-shy you might add? Captive8 Media has you covered here too. “Our job is to make people feel comfortable and confident,” Matthew said. “We create a relaxed environment and know how to bring out the best in people and their team. The result? Fantastic content that captures the essence of your business without any stress.”

Find out more about Captive8 Media at www.captive8media.com or contact them directly to get your business on screen. sales@captive8eventvideos.com / (+44) 208 610 9020

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Primacare Group, a British manufacturer of specialist seating predominantly for people with mobility difficulties, includes Primacare Holdings Ltd (established in 2015) and two trading subsidiaries: Primacare Ltd (founded in 2004) and Prima Fabrications (acquired in 2011).

The sale was completed at full commercial value, with Avondale managing the entire process, including strategy, valuation, tax clearance, and establishing an Employee Ownership Trust (EOT).

This transition allowed the shareholders to realise the value of the business while creating a lasting legacy by transferring ownership to its employees via the trust. The sale ensures the continued growth of the company’s “exceptional customer service and culture”. 

David Tomlin, Primacare Group, said: “We would like to express our gratitude to Avondale for all their help and the successful completion of the project. Our experience working with them was exceptional, and we highly recommend their expertise and professionalism.”

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The 1,827sqft store officially opened on 6 December and is located on the Lower Guildhall, next to HUGO.

The store showcases a variety of products from cushions and candles to linens and decorative accessories, as well as other furnishings.

“We are so excited to announce the opening of our flagship store in Bluewater Shopping Centre,” the company said. “We are Inside Story and this is our first collection of hand-crafted, contemporary, and stylish homeware and gifting. Come with us and let us take you to a place. A place filled with colour, joy and creativity.”

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The Innocent drinks brand has become synonymous today as an example of ‘greenwashing’. The company made claims that those buying its drinks would be positively impacting the environment. In reality, the Advertising Standards Authority ruled that those claims were misleading, and that they had actually exaggerated the total environmental benefits of the drink.

Encouraging people to feel a certain way if they use your product is one of the oldest marketing ploys in the book – an emotional reaction to a sumptuous bed (best night’s sleep), or a family dinner round the kitchen table (talking togetherness), or a cosy evening on a comfortable sofa (de-stressing after a long day) feeds into a collective psyche of familial warmth and wellbeing. Green claims are equally appealing to that collective psyche – of doing good, assuaging guilt – and for marketeers it is a compelling narrative.

But with the planet fast becoming one of the most important considerations for businesses the world over, are sustainability claims beginning to push the boundaries of reality?

Oakdene Hollins is an environmental consultancy that has played a crucial role in helping furniture companies better understand and implement tangible sustainability processes. Director Simon Scholes highlights how the industry’s complex supply chain can add to the doubt and confusion around the validity of green claims.

“If you take the manufacture of mattresses as an example, you need to take into account materials and processes, regulatory developments such as chemicals and fire retardants, energy costs, labour issues, the provenance of raw materials and components.

“Add to that the packaging and delivery. And then several years down the line what are the end of life implications of the mattress – can it be recycled? Does it contribute to a waste of natural resources? Ultimately it is not enough the slap on a ‘recycled’ marketing sticker if that claim can not be thoroughly proven with scientific fact at every stage of the process,” continued Simon Scholes.

Regulatory initiatives, such as the UK Green Claims Code and the European Green Claims Directive should provide essential guidelines within an organisation’s drive to avoiding the green claims trap. “Within these guidelines it is emphasised that sustainability claims must address the entire life cycle of a product, from ideation right through to EoL (End of Life), rather than just a marketing strap line,” Simon said.

“The question is, where do you start? Terms such as ‘circular economy’ and ‘closed loop systems’ can cause even the most determined of companies to come screeching to a terrified halt, eyes blinking in the headlights, before they have even started their green journey.”

Simon firmly believes that the way forward lies in developing a collaborative approach (rather than a competitive one).

“Trade associations are the natural leaders for this kind of initiative,” stated Simon. “While an industry’s scope of companies can be fragmented and unequal, with varying levels of hunger for investing in overhauling processes towards greater sustainability, trade associations can level the playing field and scale the support to be more financially accessible – something which is particularly important for the smaller players.”

Oakdene Hollins, for example, produced an EcoDesign Principles Guide which formed part of the NBF’s (National Bed Federation) Pledge for Our Planet. Within the guide, Oakdene Hollins distilled the processes behind the often complicated area of EcoDesign into an easy to follow framework that is directly relevant to product development in the bed industry.

The overarching focus of the great body of work that goes into monitoring regulations and applying them to certain industry sectors, is to ensure that the move towards environmental sustainability is quantifiable and verifiable.

“The duplicitous nature of unfounded marketing campaigns does not just do damage to the brand,” added Simon Scholes. “They rock the very faith that the buying public have in our general drive towards greater sustainability. The more they feel duped, the less importance it will have on their overall buying decisions.”

It is clear that simply stating that your product is 100% recyclable does not show the full picture. Are all components recycled? Can they all be recycled at EoL? Does it form part of a closed loop system? Is recyclability woven into overall design?

“It is clear that stepping into the drive towards sustainability encourages more questions than gives definitive answers – and that’s a good thing,” Simon adds. “Because only by facing these questions will the industry as a whole be in a position to raise its environmental game and eliminate the greenwashing that is still so prevalent.

“Oakdene Hollins facilitates responses to these questions through tools such as Life Cycle Assessment (LCA) and carbon accounting, which offer quantitative methods to substantiate green claims.”

www.oakdenehollins.com

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Home World – Mattress & Bed Centres

Our best seller this year has been Cool-gel mattresses, they are a great upgrade from Memory mattresses. We’ve noticed feedback from customers that have bought Memory foam mattresses in the past; customers love the Memory mattresses but they don’t like how the mattresses can make them feel too warm in bed, which obviously affects their sleep. Cool-gel mattresses solve this issue & is a very good selling point.

Sofa Club

The Marylebone Soft Truffle range, available as a Large & Footstool set or the Double Corner configuration, has been a top choice for house-proud, style-conscious homeowners this year. This super on-trend yet timeless sofa seamlessly combines comfort and elegance, making it perfect for creating a living space that feels cosy while exuding sophistication. Its modular design ensures it fits effortlessly into almost any home, whether you’re settling into a new property, upgrading your interior, or adapting to the needs of a growing family. We think for all those reasons, its resonated really well with our typical buyer.

Dreamland

The Shire Capri 2000 has unequivocally emerged as our best-selling mattress, both in terms of total volume and value, due to its superior value proposition and unwavering balance of luxury-like comfort at an affordable price. The Capri 2000’s appeal is amplified by its ability to deliver the high-quality attributes typically found in luxury mattresses—such as natural filling, hand side stitching, durability, and comfort—at a significantly more accessible price point. This strategic pricing, positioned in the mid-tier range, has proven critical in today’s market, where price sensitivity is a dominant factor in consumer purchasing decisions. A close contender, the Silentnight Ivory, shares many of the same qualities—supportive firmness, similar price point, and a comparable comfort profile. However, its non-tufted design gives it a slightly softer feel, attracting those who prefer a gentler surface. Both models address the core needs of today’s mattress buyers—firmer, lasting support, high-quality construction, and affordability. These factors combined have made these the mattresses of choice in an increasingly price-conscious market, epitomising the trend toward high-value, high-performance products.

Hatters Furniture

Our best seller this year has been the GPlan Kingsbury range. We believe this is because it looks great and is well priced.

Flooring King

Throughout 2024, we’ve noticed various flooring types, styles and colours trend with our most popular product changing periodically throughout the year. However, heading towards the end of the year, one particular flooring type has emerged as our best-seller. The Quick-Step Alpha Ciro Herringbone – Botanic Beige is our best-selling product of 2024 and it’s easy to see why. This year, we saw the emergence of two popular trends within the world of flooring – natural-looking LVT and oak colours. This option combines the two, giving homeowners a wonderful flooring choice that is easy to install and maintain while boosting their home’s aesthetic with the natural appearance of wood. Next year, we can’t wait to see what trends and flooring products emerge as the talking points of 2025, but for us at Flooring King, this flooring from Quick-Step was the go-to this year.

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Through detailed geo and demographical modelling, North Shields was identified as a key location with substantial potential for new Oak Furnitureland customers.

The new 17,000 sq ft showroom, located in the Silverlink Retail Park in North Tyneside, will open on Friday 26 December 2024 to coincide with the launch of its Boxing Day and Winter sales.

The showroom spans two floors and will feature Oak Furnitureland’s whole home product offering, showcasing the diversification and expansion of the brand’s product proposition over the past 12 months. This includes their new ceramic dining tables, home-entertainment sofas, marble-topped cabinetry, and upholstered beds, alongside their core ranges.

Committed to offering quality and style at outstanding value, the brand is launching a loyalty campaign running from the 23rd December 2024 to the 2nd February 2025. Eligible customers will receive an exclusive 10% discount voucher, which can be used alongside any ongoing offers and is valid on orders over £500.

The new opening forms part of Oak Furnitureland’s network growth strategy and takes the total number of showrooms in the UK to 67, with further openings planned for 2025.

Alex Fisher, Chief Executive of Oak Furnitureland commented: “We are delighted to be opening a new showroom in North Shields, which is another step forward in our plan to drive growth and make Oak Furnitureland even more accessible to even more customers. The opening of this showroom further highlights our continued investment in our business and showcases the excellent progress that we have made in enhancing our product proposition to serve the whole home.”

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Peter Ruis, Executive Director of John Lewis, said: “It’s a proud moment to be recognised by His Majesty with his Royal Warrant. For 160 years, we’ve been focused on offering excellent customer service and the highest quality products, and the Royal Warrant is testament to the hard work of Partners across John Lewis and our suppliers.”

The announcement also reflects John Lewis’ ongoing commitment to supporting its local communities, whilst also championing high environmental standards.

The Royal Warrant is a mark of recognition to companies who have regularly supplied the Royal Household for at least five years. The awarding of The King’s Warrant follows that granted by Her late Majesty The Queen to John Lewis Reading and John Lewis Oxford Street, whilst Peter Jones in Sloane Square held Royal Warrants of appointment from The former Prince of Wales and from The late Duke of Edinburgh.

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The platform highlights the latest product offering from SleepSoul and provides an essential tool for both area managers and retailers to easily access the featured ranges.

Commenting on the FurnitureBrochure, Michael Prime, Marketing Manager, said: “FurnitureBrochure is a valuable tool for showcasing our product range in an organised, visually appealing manner. It enables us to present our offerings to potential clients and partners more professionally, making it easier to communicate the value of our products.

“This will help improve sales and strengthen our brand image by providing a seamless way for customers to explore our catalogue and make informed purchasing decisions. The process of creating the FurnitureBrochure has been smooth and collaborative.

“The team provided clear guidance, efficient tools, and professional support throughout. This streamlined approach saved us time and ensured we could focus on curating the best representation of our furniture.

“Overall, we’re impressed with the outcome and the user-friendly nature of FurnitureBrochure.”

View the brochure by clicking below.

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This marks the significant milestone of 100 years since the brand first received a Royal Warrant from King George V in 1924.

The renewal continues Sanderson’s historical service to the Royal Household whilst also looking to the future, aligning with the Royal Household’s increased emphasis on environmental stewardship.

Lisa Montague, Sanderson Design Group’s Chief Executive Officer, said: “We are thrilled to be granted this Royal Warrant and especially delighted to celebrate 100 years of continuous service to the Royal Household.

“The Sanderson brand, as part of Sanderson Design Group, is committed to upholding its legacy of British design and craftsmanship along with a commitment to sustainability, including continuing to enhance biodiversity through our sites and supply chain in collaboration with the Royal Warrant Holders Association’s Nature Recovery Group.

“These initiatives reflect the principles of excellence that have defined our Company for more than a century. We look forward to upholding the values that the Royal Warrant represents and to continuing decorating with the Royal Household.”

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For over 120 years, Hypnos has been handcrafting luxury beds and mattresses in Britain and has been a proud Royal Warrant Holder for 95 years, most recently to Queen Elizabeth II for Bedding and Upholstery. Now appointed by His Majesty King Charles III, Hypnos is continuing its legacy as a manufacturer of beds, mattresses and upholstery. With its first warrant awarded by King George V in 1929, this latest appointment sees Hypnos serve its fifth British monarch.

Throughout its long heritage, Hypnos has been a family-run business that has handcrafted beds from the finest natural and responsibly sourced materials to bring comfort with integrity. In its fifth generation of ownership under the Keen family, the company continues to deliver excellence of service and the very best of British quality. A Royal Warrant from His Majesty King Charles III underlines the bedmaker’s reputation for extraordinary and lasting British workmanship.

James Keen, chief executive officer, says, “Having held a Royal Warrant since 1929, being appointed by His Majesty King Charles III means a great deal to myself and continues our family’s proud history. It is testament to the continued relevance of traditional and time-honoured skills, that have shaped our company and a recognition of our commitment to crafting beds of the finest quality and comfort with ethical materials.”

Based in Buckinghamshire, Hypnos supplies handcrafted mattresses for homes, palaces and hotels around the world, and through its network of approved international partners.  

Hypnos take a pioneering role in responsible and sustainable bed manufacturing in Britain. In its anniversary year, the company has introduced two electric vehicles to its delivery fleet and transitioned to biodiesel to tangibly reduce its carbon emissions.  Hypnos is a proud supporter of British wool farmers and introduced traceable wool certified to the Responsible Wool Standard from British farms for its luxury mattresses in 2023. Alongside partnerships with the Eden Project, and most recently children’s charity Barnardo’s, Hypnos believes in making a positive difference to people and the planet.

David Baldry, group managing director, Hypnos, says, “We are delighted to have been given the Royal Warrant as Manufacturers of Beds, Mattresses and Upholstery by His Majesty King Charles III. Holding a warrant for nearly a century recognises the care and attention of every generation to consistently deliver comfort with integrity. 

“The warrant holds significant value, representing the outstanding quality of our luxury beds celebrating the best of British to a wider international audience. This is an exciting conclusion to our 120^th celebratory year and we look forward to working with our partners on delivering our next chapter.”

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Bed and mattress manufacturer Vogue Beds has been constantly innovating its products with the last few years no exception. Developing its range of sustainably-focused products, the recent NBF Bed Show and Autumn Furniture Show, in September and October respectively, were the launch pads for Vogue’s new Climate Collection, which has already created huge interest and orders with retail partners.

Post-show, Vogue detailed just why its Climate Collection has been an evolution of product development and how the range will build on its next phase of growth. “We’ve had such a great response to our Climate mattress, an eco range mattress collection,” Ebrahim said. “Since the two shows, we’re now seeing orders come through, which is fantastic, and we are hoping to build on this, offering our customers a true sustainable option.”

The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. In fact, that’s where the collection originally started some two years ago.

“Our journey for the new Climate mattress collection started with the development of the Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society certified mattress,” Ebrahim explained.

“Over the last two years learning, understanding the market with customer and retail research, we have progressed this mattress to the next level. This moves us beyond just ‘Vegan Friendly’, offering the retailer and consumer the very best of sustainable, recyclable and comfortable mattress choices.”

The three mattresses offer a different comfort/tension level – Meadow 1000 offers a Medium Soft feel; Floral 1500 offers a Medium Firm Feel and the Forest 2000 offers a Firm feel.

The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills. Furthermore, a standard double mattress from the collection is crafted using around 350 recycled plastic bottles, playing a key role in preventing bottles from polluting oceans each year.

“The Climate Mattress collection features 100% viscose fabric which is a plant base cover, which allows it to breathe, the fabric is unique in its construction and easy to recyclable,” Ebrahim said.

“The fillings also consist of recycled plastic, from the spring insulated pad to the specialist fibre fillings offering support and comfort. All the fillings are made from recycled plastics, which brings it in line with circular economy, where materials never become waste and are regenerated.”

In keeping with its environmental efforts, for every mattress Vogue sells, it plants a tree with its partners at more trees. “You will get a full certificate as evidence that your purchase has helped offset the carbon of the delivery and supply chain,” Ebrahim added.

“Sustainability is more important than ever in the modern world, making our Climate mattresses the conscious choice for consumers.

“Our new collection offers a diverse range of options tailored to meet different tastes, whilst still upholding sustainability. After all, the key ingredient to a mattress has to be the quality of sleep it offers and we’ve been perfecting this with our high-quality products for decades.

“We realised over the last few years that although the Vegan story was powerful, the end user/consumer message required a better explanation of the benefits of these mattresses. Our Climate Mattress collection provides this message and we’re really excited about our next stage of innovation and growth.”

Vogue Beds will be exhibiting at the January Furniture Show next month on Stand: 5-C40 where the Climate Collection will be on display.

www.climatemattress.co.uk

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A website for Origin Mattress, www.originmattress.co.uk, seen in August 2024, included a banner at the top that included text which stated, “Mega Summer Sale up to 45% off […] ending in […]” followed by a countdown clock showing the days, hours, minutes and seconds left of the sale.

Other webpages on the site also detailed sale notices as well as orthopaedic claims to offer enhanced health benefits.

Rival brand, Emma Sleep, challenged whether the use of the countdown clock misleadingly implied that the sales promotion was time limited, because the same promotion was still available under a new name shortly after the countdown ended.

Furthermore, the complaint challenged whether the reference prices and associated savings claims made for the “Mega Summer Sale” were misleading and could be substantiated, as well as the efficacy claims relating to the orthopaedic and health properties of Origin’s products were misleading and could be substantiated.

The Advertising Standards Authority (ASA) reached out to Origin Sleep UK Ltd but the brand failed to respond.

The ASA said it was “concerned by Origin Sleep UK Ltd’s lack of response and apparent disregard for the Code”, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonable delay). “We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future.”

Following an investigation into the complaint, the ASA upheld all three points and ruled: “The ad must not appear again in its current form. We told Origin Sleep UK Ltd to ensure their ads did not mislead as to the closing date/time of promotions, or imply that discount offers were time-limited or would not be repeated if that was not the case.

“We also told them to ensure that future savings claims did not mislead, and to ensure they substantiated savings claims against the usual selling price of their products. We further told Origin to ensure they did not make claims about the orthopaedic and health properties of their products unless they could be fully substantiated. We referred the matter to CAP’s compliance team.”

Read the full report here.

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The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval.

Commenting on the achievement, Ehtesham Nasir, Managing Director, and Simon Morris, Marketing Director at Adjust-A-Bed, said: “We are delighted with this award. Further credit to the team who have worked incredibly diligently over the past months to gain this latest success for the company.

“With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence.

“As we move closer to a new year ahead, we say a huge thank you to all of our dedicated retailers for aiding us to be awarded “The Best British Supplier” and continue our success.”

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